@Drefsab  
When I was in these kinds of meetings earlier in my life, I was always the guy trying to stand his pens on end and doodle in the margins of the handouts while the presenter was talking.

This isn’t complicated, people. This is brand awareness growth.

@FrankFronk  
Nowhere on this thing does it say growth.

@Nightweaver20xx  

 
More than 100% GROWTH. 200% of 10 is 20. 500% of 1000 is 5000.
 
Simple stuff.

How can you have more than 100 percent brand awareness? What the hell is up with all this Google Analytics shit being posted?

Okay folks, for those of you who don’t know what the slide is stating; it’s growth in terms of relative brand awareness as of the last measurement.
 
For example: Brand recognition in South America for My Little Pony grew by 11% compared to the last measurement, while brand recognition of Equestria Girls grew 429% since the last measurement. North America, on the other hand, has grown by 15% and 26% respectively, this is due largely in part to an already massive brand recognition base in North America. This actually makes the 15% and 26% even more impressive when you understand the numbers.

That explains why a fraction of EQG fanart comes from South America.

@09MurphyM
 
Once again, i think it’s growth of awareness. since Equestria Girls is newer, the awareness grows faster.

@09MurphyM  

 
It’s Growth

It’s kind of surprising how in other countries, People are more aware of Equestria Girls than they are of FIM.

@AaronMk
 
Or wait, it’s regional growth of both sides to the franchise. EQG and MLP. Nevermind.

@OverlordScorpion
 
It’s featuring the Equestria Girls and MLP:FiM logos. So I imagine it’s the growth of what part of the franchise where there was growth, or where what made the most. Or something.
 
I don’t fucking know.

@OverlordScorpion  
This is just Growth of the Brand Awareness, and because EG is Newer than FIM, it had the most Growth.

I think it means how many people according to region know, or are aware of, the MLP franchise. I suppose it’s franchise in general, not the current G4 cartoon proper.

@PwnyPony  
Hear hear.
 
What do these percentages say? Increase?

I have no idea what this graph is saying.

Legit!