Ardashir [@Masem](/877416#comment_3537391)
I've heard of this before. I also remember once hearing about a rather hefty and homely fellow, friend of a friend, who visited the Big Easy during Mardi Gras. He apparently thought that when the beads were chucked at a woman standing nearby they were meant for *him*. (He was a trifle inebriated at the time.)
He jumped up on the hood of a nearby car and started yanking *his* clothes off. At which point the onlookers began chanting:
*"Keep it on!"*
*"Keep it on!"*
*"Keep it on!"*