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Zixinus

@CrossoverManiac
 
Yes, you do, because you are arguing about how this is a bad business move for Hasbro. You made the assertion, now prove it.
 
But you know what? We have passed the whole alicorn thing, we are arguing about Hasbro’s policy regarding the show. That is a different argument altogether and not one that I should have even allowed myself to enter because it is not the topic of the image (ok, it is mostly text but still) .
CrossoverManiac
The End wasn't The End - Found a new home after the great exodus of 2012

@greaterlimits
 
So, it’s a good business strategy for Hasbro to alienate a demographic that it never expected to get. Would you like to tell your boss the following: “Thanks but no thanks, I went into this job to make $8 per hours. Even if you want to be generous and pay me $11, that still doesn’t change the fact I went into this job expecting only $8. So, I only want $8 per hour.”
Zixinus

@SnowFlurry
 
So my attitude of “this is not a problem that boycott is a solution to” is a failure how?  
Your arguments relies on a whole lot of assumptions. You assume that bronies are a significant portion of Hasbro’s sales. You assume that Hasbro will listen to a fandom it does not understand. You assume that people deep in corporate culture will radically rethink their position rather than go for well-established corporate-culture explanations (“the marketing was outdated”, “the marketing was not aggressive enough”, “the retailers are screwing us over”, “a competing product attracted more attention”, etc). And so on.
 
But most of all, you assume that Hasbro owes you anything. You are not the target for the show or the products it makes. Ergo, they have little care about your opinion or even your money, unless you can show that adults are a greater consumers of the company’s product than the actually intended audience, little girls.
CrossoverManiac
The End wasn't The End - Found a new home after the great exodus of 2012

@greaterlimits
 
Children, as a demographic, has less disposal income, virtually none in fact, and is dependent on their parents to purchase merchandise. The adult fanbase, OTOH, have more disposal income and they are the ones who make purchasing decisions. Hasbro would do well not to abandon either demographics.
CrossoverManiac
The End wasn't The End - Found a new home after the great exodus of 2012

@Zixinus
 
Actually, they did buy the toys. Quite a few in fact. But that doesn’t matter since you didn’t and that’s all that really matters. And it’s not like Hasbro can license clothing lines and get a royalty for it…oh wait they can. But what do I know about business plans? I’m just the nameless face on the internet. You should know since you’re one yourself (but that didn’t stop you for commenting, now did it). Your strategy of taking the fans for granted, pissing them off and driving them away will rake in billions for Hasbro. It’s much better than my plan to sell them a product they actually want and to maintain the quality of the show that brought them to Hasbro in the first place.
Zixinus

@KeepCalm
 
I actually agree with you.
 
It’s a big deal because it will (hopefully) be a change in the status quo in the show. And that frightens fandoms. So they respond with hissy-fits like the which you can see all around the board, that “MLP is ruined forever” or whatever.
 
Never mind that many actually good shows that didn’t start out as advertisements got stale and shit because of an ardent sticking to the status quo, or that the episode hasn’t aired yet.
SnowFlurry
The End wasn't The End - Found a new home after the great exodus of 2012

@Zixinus  
It’s an attitude like yours that shows why a boycott would not work. The whole “why would it change a thing” attitude shows the inability of making a stand and showing “we believe the show is bigger than the product”. The only way marketing is changed is if they fail. Post several quarters of revenue loss and they’ll either have to determine where they lost consumers or reboot everything and pray they strike gold again. If that’s what it takes to show displeasure with them, so be it.
Zixinus

@Derpstar
 
Ah, so you claim that instead of demonizing me because I am not a butthurt man-child that thinks a big, multinational corporation owes me anything, but because I do not fit into your, nameless internet person’s, roles and method of expression?
 
I believe the appropriate expression is “stay classy”.
KeepCalm

Alright, as pleasing as this is, lets try and be civil, no?
 
First off, why is this such a huge deal? It’s not like this is a complete shock, since most likely this may have happened to begin with.
 
As far as story goes, they seem to in no way hint a change to her personality, only her appearance. I’m going to take a lot of heat, but so be it.
Zixinus

@SnowFlurry
 
Why would boycotting change anything? What would need to change is the views of the people in Hasbro’s marketing department. Boycotting would just tell them that they aren’t doing what they’re doing hard enough.
Zixinus

@Background Pony
 
The show was made to steer away from the old ways by one person’s creative influence. What the show IS (and advertisement) was not.
 
 
@Derpstar  
Just like you. So you don’t have a point to make, you just demonize me because you disagree with me. Carry on then.
SnowFlurry
The End wasn't The End - Found a new home after the great exodus of 2012

@CrossoverManiac  
The only downside is that this has been the Hasbro method of handling their lines since the 80s. If the starts becoming more like the previous generations (toys over story), the only way to show them that this was a damaging move would be a boycott on their products. Granted I could not see this happening as there are those who will just give Hasbro whatever but if store shelves begin to just stock figures that never move (seeing it with the “Crystal” Brushables) that’s when it’s going to hit them they may have just screwed the pooch.
Zixinus

@CrossoverManiac
 
Funny thing: the show is an advertisement to little girls. The adult fandom was something wholly unexpected and honestly, just an audience that Habsro doesn’t make products for. When was the last time YOU brought a bunch of plastic horse-like things made by Habsro? I didn’t and likely never will.
 
Oh, they had other merchendising avenues? What were they? Please enlighten us, nameless internet person of your in-dept knowledge of Hasbro’s marketing and IP-holding rights!
 
And no, that is not a good business plan, because you still do not get one, essential fact: the show IS ADVERTISEMENT! That is what it is to Hasbro, always was, still is and likely always be. You don’t shape your product to your advertisement, you shape your advertisement to your product.