If you don’t know by now, the new Hasbro toy-based movie, Jem and the Holograms, had made box-office history, just not the type you would hope.
Jem and the Holograms was about a girl’s toy with a rock star theme. Though Jem’s toy could not compete with Barbie, her show, which had rock music in mind but combined it with adventure and science-fiction, made for a memorable 80s cartoon. It was conceived by Christy Marx, who worked on G.I. Joe before Jem.
The problem they had was, while G.I. Joe, Transformers and even My Little Pony would stay in the public’s mind though numerous reinventions, Jem and the Holograms was about a toy that had been inactive since 1988. A lot of things changed during Jem’s disappearance from the public’s minds, so clearly some updating, and a lot of explanations, had to be done. I was happy to hear Jem was returning after so long (even to the point of having Jem act in the 2014 Happy Honda-Days commercials with Skeletor, Stretch Armstrong and Srawberry Shortcake), but the resulting movie was… eh. I practically forgot everything about it after I left, despite some hinting that they were building to something. In an attempt to make Jem identifiable, they made a nobody-to-superstar story through social media and YouTube.
But without any of the adventure and sci-fi that made the show fun, it almost felt like they were trying to remake the 2001 movie Josie and the Pussycats.
I am aware that while movies based on boy-targeted toys/shows seemed to gone through a lot of changes because obviously technology had evolved since then, they at least kept what we wanted to see intact; after all Transformers was still about Autobots vs. Decepticons, G.I. Joe was still Joes vs. Cobras and Teenage Mutant Ninja Turtles was still Turtles vs. the Foot Clan. But when they adapt a girl-targeted toy/cartoon? It’s a total bastardization; even Christy Marx, who blessed them with the rights, wound up hating it. The older fans will see nothing they remember, while kids now will probably be wondering why a music band would need a robot.
Not exactly a 30th anniversary tribute I that I would have been wishing to do, but the movie was pulled from theaters after only two weeks after putting up dismal numbers and failing to make back it’s $5 million budget. It kinda seems doing anything else now would be pointless as well… it seems Jem and the Holograms has flatlined.
For this, I did this pic which I was discussing with my friend iconmasterghostunlimited I have at least one character from other Hasbro series here to pay respects–Duke and Optimus Prime as they would remember Jem making her debut, and Twilight Sparkle and Blythe Baxter as they would be hoping to start working with Jem but clearly won’t (I remember once asking back in 2009, how all those Recording Arts students would have felt once they heard Michael Jackson died).
R.I.P. Jem and the Holograms
(1985-2015)
all characters are (c) Hasbro
Zombie virus?
Unlike Jem, however, who falied to make a comeback due to being a forgotten franchise and said comeback being absolutely terrible, G.I. Joe’s current woes are the result of changes in public perception of terrorists and war, due almost entirely to the 9/11 attacks. After 9/11, it became outright bad form to portray terrorists as incompently as Cobra were in Real American Hero. (Which ironically enough, is similar to how the Joes were retooled from the actual US soldiers of the 60s to the anti-terrorism special ops force that they were in the 80s thanks to backlash towards the Vietnam War.)
The fact that it didn’t have the Misfits just makes that sentence funny.
Worse, it wasnt even a Jem and the Holograms movie, it was just…Jem. Or NOT Jem as it were.
Its bad enough the movie wasnt even taken seriously for its IP, but now its pretty much has a great chance at killing the franchise for a good long while.
Being different isn’t spitting in the face of it. It still captured the spirit of the cartoon. The fun of it.
Didnt spit in the-
AAAAWW I knew I was being rused. Ok you got me.
Not much to tell. I enjoyed the movie and it didn’t feel like it was spitting in the face of the source material like the comics do.
Everyone else and including Jem’s creator that gave the movie its blessings before they started begs to differ.
But its quite intriguing to see someone actually liked it. Tell me more.
Not bait. I really enjoyed the move. It was different from the show, sure, but it was fun as hell and the story was interesting. I actually CARED about the characters.
The comics seem like they were written by people who saw the old cartoon and hated it. At least the movie was fun and entertaining.
And there’s a kickstarter to make a more cartoon faithful short.
https://www.kickstarter.com/projects/2014168012/truly-outrageous-a-jem-and-the-holograms-fan-film