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A marketing strategy where toys are not primary?

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Zennistrad
Bronze Bit -
The End wasn't The End - Found a new home after the great exodus of 2012

@PonyPon
 
If there’s anything I’ve learned from fandom drama in the past few weeks, it’s that bronies can’t go two weeks without turning someone else into some kind of unforgivable villain simply for having a different opinion.
WM-R
Speaking Fancy - For helping with translations

@Background Pony #BBA8
 
Yeah. Instead of, you know, a business trying to survive and thrive. At least Hasbro takes note of their demographics and their tastes.
 
If any entertainment companies deserve to be vilified into Satan figures because they rely on pissing off their fans to survive, it’d be the big comic book companies Marvel and DC.
WM-R
Speaking Fancy - For helping with translations

@Itsthinking
 
I’m inclined to agree with the ‘legal cares, Hasbro is fine either way’ theory. It’s probably the only reason the various 3rd party Transformers groups were able to sell their products at Botcons in previous years.
 
I’m reasonably sure Hasbro’s general rule is ‘As long as it makes the fans happy and willing to buy our product, we can overlook a little infringement.’ Of course, this can only go on for so long.
 
In the case of 3rd party Transformers products, the various upgrade kits would likely result in people buying figures they otherwise wouldn’t have bothered with. I mean, I hated the Energon Bruticus mold, but once Crossfire released the Colossus upgrade kit, I hunted it down right away.
Itsthinking
Princess Ember - Derpi Supporter
Diamond -
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Silver Supporter -
Happy Derpy! -

🅱
@Grieffon  
Nah, I’d still go with the former and how they want to sell the episodes in various places.
 
Only legal probably cares, Hasbro themselves probably really doesn’t.
WM-R
Speaking Fancy - For helping with translations

Hah. It’s nice that they realise that when people are actually invested in the characters or the universe they inhabit, the purchases will come in on their own.
 
I remember how, years and years ago, Hasbro thought that they could simply cut and paste characters and kids (and their parents) would just lap them up. The backlash from Optimus Prime’s death in the movie must’ve been one heck of a wakeup call.
 
I still have very mixed feelings about that new fan-voted bot Windblade, though.