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AYBfim
Artist -

Moxie Lover
If someone can get a hold of that exact plush, maybe we could have a real live Pinkie Pie roaming around! We just need to come out with technology to deplushify living creatures.
TexasUberAlles
Duck - If report count was a score, he'd have the biggest score
Cutest Little Devil - Celebrated the 14th anniversary of MLP:FIM!
Rainbow Rocks 10th Anniversary: Aria Blaze - Celebrated the 10th anniversary of EQG Rainbow Rocks!
Celestial Glory - Helped others get their OC into the 2024 Derpibooru Collab.
Nightmare in the Moon - Had their OC in the 2024 Derpibooru Collab.
Pixel Perfection - I still call her Lightning Bolt
Silly Pony - Celebrated the 13th anniversary of MLP:FIM, and 40 years of MLP!
Shimmering Smile - Celebrated the 10th anniversary of Equestria Girls!
Lunar Supporter - Helped forge New Lunar Republic's freedom in the face of the Solar Empire's oppressive tyrannical regime (April Fools 2023).
Roseluck - Had their OC in the 2023 Derpibooru Collab.

…Am I missing something here, or did OP seriously just now notice the sidebar ad that’s been rolling on Equestria Daily for a couple of months now?
Background Pony #E9FE
Hmm, so the yellow balloon is for the opening credits and the blue is for advertising merchandise
 
 
♪“One balloon leads to Rarity  
And one balloon makes you a doll  
And the one that Twilight rides in  
Doesn’t do anything at all”♪
 
Actually Jefferson Airplane & My Little Pony go surprisingly well together
Retl
Lunar Supporter - Helped forge New Lunar Republic's freedom in the face of the Solar Empire's oppressive tyrannical regime (April Fools 2023).
Bronze Bit -
Emerald -
Happy Derpy! -
Bronze Supporter -
Artist -
The End wasn't The End - Found a new home after the great exodus of 2012

If it’s the balloon thing, innocent play always comes first. Interacting with them in itself is not the fetish. That would depend more on how the individuals perceive / treat it.
 
As it is, it’s just a tame bit of eye-catching party-tastic fun (that some might like more than others) and probably not meant to imply anything else.
 
If it’s the TF thing, then I have no idea? But I’m pretty sure the balloon bursting thing is just done for an easy screen-wipe transition, just like in the show’s intro. “Tons of fun!”
Background Pony #E9FE
I love how she looks slightly shocked when the balloon fills the screen, almost as if she’s thinking “What? But the balloon is supposed to break and then we cut to Rarity tossing her mane!”