#1106726 - safe, artist:lightningmusic10, princess flurry heart, oc, oc:diamond clover, oc:ganymede, oc:north star, alicorn, hybrid, pony, g4, season 6, alicorn oc, alicorn thrones, interspecies offspring, next generation, offspring, parent:comet tail, parent:discord, parent:oc:night swift, parent:princess celestia, parent:princess luna, parent:twilight sparkle, parents:canon x oc, parents:cometlight, parents:dislestia, royal family

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Comments

Summersong

aka Summersong

@Scrounge

In case you forgot, Hasbro is a toy company.

The most successful toy lines in history all have one thing in common: they’re the same base over and over with mild adjustments, alongside loads of accessories that fit any and all of them. This is called the razor and razor blade premise, and Hasbro learned its value sometime around the 1960’s via Don Levine speaking with people involved in the Barbie line (who may have been tipsy.) It created the original and at the time wildly popular GI Joe line.

There are at least five major differences between an artist using a base and Hasbro reusing toy molds:

Hasbro is the originator of the mold, so naturally they get to reuse them where plausible. Many amateur artists use bases they didn’t originally create.
It doesn’t cost an artist anywhere near as much to create a new “base” as it does for a toy company to both design and set up new equipment for a new mold, so reusing old ones with new paint or minor details is a high priority.
Especially in the modern era, Hasbro’s reuse of the same mold does look good, compared to an amateur artist clumsily editing the same base over and over.
The fact that so many toys use the same base means the myriad accessories shipped with them as well as figure-locking in play sets are generally fully compatible across a single line, which usually lasts about three years. This is vital to the success of the line.
The target audience for Hasbro toy lines – children 6-10 – don’t give a crap whether most characters’ molds are unique, especially since repetition means they’re actually being able to play with them fully interchangeably. In contrast, art doesn’t benefit from interchangeability with itself, nor do most consumers of it have any interest in it trying to do so.

Posted 8 years ago Report

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Scrounge

nobody's favorite

@Anonycat

Well, if it’s good enough for Hasbro…

Posted 8 years ago Report

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Background Human

CHS, Class of 20XX

EVERYONE’S ALICORNS! I’m alicorns! You’re alicorns! She’s alicorns!

Posted 8 years ago Report

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VermiIIion

I hate it when people use bases but really don’t have the skill necessary to make the base look good. Owr artists who use bases and write stories with them, but u can tell what episode the base comes from.

Posted 8 years ago Report

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